Led a comprehensive overhaul of the TISS website with a focus on improving usability, simplifying content workflows, and elevating the overall user experience. The objective was to create a more intuitive and efficient digital platform that serves the needs of both administrative staff and end-users - including students, faculty, and external visitors.
1936
Education
5600+
3,500+
Challenge
The challenge was not merely to revamp the existing site of TISS University, but to transform it into a seamless digital platform that would elevate the user experience for students, professors, and all other stakeholders.
My objective was to transform the website into an intuitive platform characterized by streamlined and user-friendly interfaces.
50 Sec
Time to Information
↓ 27%
Bounce Rate Reduction
↑ 47%
Conversion Rate for Admissions
Process
User Survey & Research: I proactively connected with multiple students to discuss their site experiences, seeking insights into challenges and frustrations for pinpointing improvement areas. Collecting firsthand user data and noting pain-points aimed to tailor optimal solutions, ensuring proposed enhancements directly addressed user concerns for a more satisfying browsing experience.
User Persona: After doing user survey, I created a user which covered all the pain point as well as needs of the users. This helped me to clear my goals for next step.
Information Architecture: IA helps in organizing contents so that the users can easily navigate through the functionality of the product without taking much efforts.
User Journey Map: This approach helped me identify the emotions users experience as they navigate through the website.
Low Fidelity Wireframing: I used low fidelity wireframes to quickly map out layouts and user flows. These basic sketches helped communicate initial ideas to higher authorities, focusing purely on structure and usability without design distractions.
High Fidelity Wireframing: High fidelity wireframes reflected the near-final design with real content, branding, and interactivity. This allowed higher authorities at TISS to clearly visualize the end product and provide focused feedback before development.
User Persona:
Faculty Persona
Name: Dr. Anjali Verma
Age: 47
Profession: Professor of Social Work
About:
PhD in Social Work with a focus on child welfare. 15 years of teaching experience at
various universities across India. Enjoys mentoring students and actively engages in
academic research.
Pain Points:
- Current website is cumbersome for uploading course materials
- Difficulties in tracking student engagement and academic performance
- Lack of efficient tools for academic collaboration and communication
Requirements:
- Needs a streamlined way to manage course materials, assignments, and grades
- Wants to facilitate and track student progress and participation effectively
- Seeks to collaborate with other faculty members and industry experts easily
B. Student Persona
Name: Rohan Singh
Age: 27
Academics: Master’s Student in Human Resource Management
About:
Holds a Bachelor's degree in Psychology from Patna University, with a keen interest in
organizational psychology and workplace diversity. Currently working part-time at a
local NGO dedicated to advocating for workers' rights.
Pain Points:
- Current site navigation is confusing, especially for finding specific academic
resources
- Frustrated by the slow response times and glitches when accessing the site remotely
Requirements:
- Find relevant academic events and workshops easily
- Easy to navigate website which will reduce his search time
Information Architecture:
User Journey:
The User Journey is from a student’s perspective who is planning to explore TISS
Programs and thereafter plan to take admissions.
Low Fidelity Wireframing:
Quick sketches capturing the core flow of TISS, built to test ideas before refining
the design.
High Fidelity Wireframing:
