Immunomate - Your Family Health Partner

GoCamle - The Camera Renting App

I was tasked with thoroughly understanding the client’s needs and translating them into a healthcare application that not only focused on treatment but also empowered users to track their progress, monitor their fitness graph, and stay motivated on their overall wellness journey.

Available on

Android, iOS

Mumbai, Tuljapur,
Hyderabad, Guwahati

Founded

2022

Industry

Health Care, Fitness

Downloads

500+

Company size

Challenge

The challenge involved analyzing market competitors and documenting their offerings to identify key gaps and opportunities. My role was to design a healthcare application that not only supported users in diagnosing and managing health concerns but also empowered them to enhance their overall fitness and well-being.

My objective was to create an intuitive, user-friendly platform that balanced treatment features with fitness tracking, ensuring a seamless experience that encouraged users to stay proactive about their health

The challenge involved conducting in-depth research on current market competitors and carefully documenting their offerings to uncover strengths, gaps, and opportunities. This analysis provided a strong foundation for guiding design and product decisions. In parallel, I was tasked with enhancing the UI of the existing application to improve usability and overall user satisfaction, while also keeping in mind the evolving business context.

The objective was to gain a clear understanding of updated requirements and seamlessly integrate fresh functionalities into the platform. The focus was on creating a more intuitive, efficient, and user-centered experience that aligns with both user expectations and business goals, ensuring GoCamle stands out in a competitive market.

78%

Tool Engagement Rate

↑ 52%

Daily Active Users

↑ 61%

Feature Adoption Rate

Stack

Process

User Survey & Research: I engaged with medical professionals, recognizing the significance of obtaining insights from individuals with a similar background. Additionally, as this project was internal, I initially consulted some colleagues, documenting both their challenges and needs. Collecting real user data and noting their pain-points would help resolve their problem and provide an optimal solution for the same.

User Persona: Even before Immunomate went live, I conducted a user survey to better understand potential users. From these insights, I created a user persona that captured both their pain points and aspirations. This exercise brought clarity and helped me define the goals for the upcoming phases of Immunomate’s design journey.

Information Architecture: After creating the user persona, I designed the Information Architecture to address the identified needs and pain points of potential users. This laid the groundwork for intuitive navigation, a streamlined content flow, and a clear foundation for Immunomate’s next design phase.

User Journey Map: Building on the Information Architecture, I mapped the User Journey to understand user emotions at each stage. This helped me anticipate challenges, address key pain points, and design a more seamless experience for Immunomate.

Low Fidelity Wireframing: For Immunomate, I created low-fidelity wireframes to map out layouts and user flows. These early sketches helped communicate core ideas to stakeholders, focusing on structure and usability without the distraction of visual design details.

High Fidelity Wireframing: For Immunomate, I designed high-fidelity wireframes that reflected the near-final product with real content, branding, and interactive elements. This allowed stakeholders to clearly visualize the platform’s look and feel, and provide focused feedback before moving into development.

User Persona:

Name: Arjun Srinivasan
Age: 28
Profession: Software Developer

About:
Arjun, 28, is a software developer in Bengaluru. With long work hours and occasional weekends on the job, he strives to balance his hectic schedule by going to the gym three times a week, though consistency is a challenge.

Pain Points:
- Managing time effectively to balance work, health, and personal life.
- Finding reliable and personalized health advice that fits his specific needs and lifestyle.
- Keeping up with a consistent fitness regimen.

Requirements:
- Improve his overall health and immune system to cope better with his demanding job.
- Incorporate a more regular and effective exercise routine into his busy schedule.
- Gain access to customized health tips and dietary plans that can easily be integrated into his lifestyle.

Information Architecture:

User Journey:

The User Journey is from a patient’s perspective who is managing a busy lifestyle while dealing with health concerns. They struggle to keep track of appointments, treatment progress, and wellness goals, which often leaves them anxious and stressed.

The User Journey is from a photographer’s perspective who has multiple shoots planned, but struggles to manage accessories and schedules efficiently, leaving him frustrated and stressed.

Low Fidelity Wireframing:

Early wireframe sketches outlining the fundamental flow of Immunomate, created to validate concepts and establish structure before progressing to high-fidelity design.